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Landing Pages - FAQ
This section is intended to be more than just an F.A.Q. section for our own services, but rather a comprehensive guide to the creation of effective landing pages process. If there is a question you don't see an answer to, please feel free to contact us and we will add it to our database.
Q. What is a Landing Page, and do I need one?
A. A Landing page is the web page a user "lands on" after clicking a link in an email message, PPC ad or banner, promoting a certain product or service. If you're looking to sell anything online, you need effective landing pages to maximize your visitor conversions
Q. I already have a site. Why can't I simply send users to the main page of my website?
A. While you can definitely send users to the main page of your website, study over the recent years proves time and time again that landing pages, focused on the specific product or services that are being promoted, can yield a significant increase in conversions.
The idea is simple - if you are promoting a certain product by placing a banner on the Internet and then sending users to the main page of your website, users may get lost and frustrated. A Landing page will be relevant to the product being advertised, feel more natural to users and will include a single focused call to action.
Q. I have a page on my website that specifically describes the product being advertised. Why not send my users to this page?
A. Sending users to a product-specific page is a step in the right direction. However, users may still end up clicking on other links on that page, taking them away from the promoted product and leading to a lost sale. A good landing-page is not going to include any corporate links, but rather the minimum amount of information required for a lead to take action.
Q. I have a web-designer, graphic-designer and free hosting. I know my products inside and out. Why do I need to hire a company to write my landing pages?
A. While you definitely know your products and services better than anyone else, writing effective landing pages that convert anonymous website visitors to qualified leads is a true art.
According to MarketingSherpa, users don't read webpages, but rather "scan" a page, diagonally from top-left to bottom-right. Users pay attention to colors, graphics and certain title words, trying to quickly understand if the page is of any real value to them.
Research shows, users often decide whether to leave a page or read more, within 8 seconds. Understanding the principles of effectively capturing users attention and prompting call to action, requires a combination of copywriting skills, Marketing know-how and graphic-design.
A do-it-yourself approach to writing Landing pages, could be the difference between a successful campaign and no sales at all.
A. The process of writing an effective landing page involves these steps:
A. Yes. If you're just starting out, or simply testing a new business concept, a Landing Page combined with a carefully planned PPC campaign, is one of the best ways to quickly measure the potential of the business with a minimal investment.
Q. How long does the process take?A. It normally takes between 5 - 14 business days to produce an effective landing page, based on the amount of research work required to make educated decisions on the offer and "sales copy" lingo.
Q. I never really heared about Landing Pages before. Do all companies use this technique?
A. The concept of "Landing pages" has been around for over a century. All successful companies, big and small, utilize this technique to maximize conversions. As an example, when Walt Disney is promoting the Orlando theme park on TV, the commercial invites viewers to visit the website www.Disney.com/TVOffer48. This domain (as of the writing of this guide) is a landing-page specific to the campaign being promoted.
This approach has proven to be significantly more productive when tested against sending leads to the company's main website.
Q. Are there any guarantees that a Landing page will help me?
A. While every company is different, our experience teaches us effective landing pages never fail to deliver a significant increase in conversion rates when compared to a general corporate website that confuses website visitors and draws attention away from the campaign being advertised.
Q. What are the different types of landing pages?A. Landing pages are divided into three categories. Please see our Free Guide for a complete explanation of each type of landing page.
Q. What exactly does your Landing page service includes?A. Market Research, Copywriting of landing page text, Offer selection, Graphic-design and a built-in lead Follow-up system.
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