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Landing Page - Glossary of Terms
Landing Page
The destination page (or set of pages) a user ends-up on after clicking on a link inside an Email or PPC ad. A Landing Page is typically a standalone small 3 page website that includes content specific to the campaign being advertised with a strong call to action.
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PPC
Pay Per Click - Refers to buying keywords on the search-engines and paying per each click.
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Visitor Conversion
The process of getting a lead to take action. Typical conversions are either (1) Getting an anonymous website visitor to identify, providing contact information and becoming a qualified lead or (2) Getting a lead to submit payment and become a paying customer.
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Microsite
A small 1 to 5 page standalone website focused on a single product or service.
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Internet Marketing
The process of using Internet services such as Search Engine Optimization, Email, Online Press releases etc. to promote and bring a website to the market.
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