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Landing Pages - Our Process


The steps below describe the process we follow when designing an effective Landing Page.

Step 1: Business Analysis
Your Account Manager will ask you a series of questions to understand your business, product, unique selling point and ideal target customers.
Step 2: "The
Offer"
We'll design an "Offer" (Free Download, WhitePaper, Coupon etc.) providing an incentive for visitors to opt-in and become a qualified lead.
Step 3: Text Copywriting
Our copywriters will write the sales copy for your Landing Page. The sales copy will focus on promoting "The Offer".
Step 4: Graphic Design
Finally - Our graphic designers will create a compelling looking web design that appeals to your target audience, with a strong call to action.
Step 5: Website Domain
A unique domain name will be assigned to your landing page, making it easy to refer to it from all Marketing campaigns.
Step 6: Followup System
Prior to launching the page, we will Install a Follow-up system, tracking number of conversions and storing all lead information in a database repository.






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© 2008 Software Projects Inc. (SPI)
Thursday, August 21st, 2008
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