The steps below describe the process we follow when taking on a PPC Management project.
Step 1: Business Analysis
Your Account Manager will ask you a series of questions to understand your business, product, unique selling point and ideal target customers.
Step 2: Competitor Analysis
We'll Research your competition to understand their approach to PPC, the landing pages and keywords/ad combinations they use.
Step 3: Build Keywords
Successful PPC involves hundreds of relevant keywords. We'll Compile 150-300 Niche Keywords with max-searches, min-competition parameters.
Step 4: Build Creatives
Users click ads that are relevant to the term being searched. Our copywriters Compose unique Ad Creatives per each group of keywords, for max relevancy.
Step 5: Define CPA
How much are you willing to pay per each successful conversion? In this step, we will define your maximum CPA = Cost Per Acquisition and daily budget.
Step 6: Setup Campaigns
Our PPC experts will create multiple campaigns on your search-engines of choice, each with different combinations of keywords, ads and CPC settings.
Step 7: Monitor & Correct
We go live. At this point, we use programmatic automated measures as well as manual review, to continually update keywords, ads and target demographics in an effort to generate more clicks while reducing your Cost Per Acquisition.
What should you Expect?
Month #1:
Identify top converting keywords
Month #2:
Achieve maximum conversions at target CPA
Month #3:
Bid maximization - Pay least amount possible for same number of clicks
