Get the Competitive Knowledge You Need from Hoover's

As the web site itself states, "Hoover's, Inc., delivers comprehensive company, industry, and market intelligence that drives business growth." When you first visit the Hoover's web site, you will see a search box and drop-down box. These boxes allow you to search the following: a company via its name or ticker symbol, an executive's name, industry keywords, news or press releases, or a report. If you search for a company, your result will look similar to the image below:



Although this information can be somewhat useful, it isn't extremely valuable. However, Hoover's does offer tools that companies of any size can benefit from. In addition to some of the free features which can be found on the homepage, the three main tools offered by Hoover's are listed below, along with a description of what they are capable of accomplishing.

Hoover's Online Subscriptions

Whether you are an individual, small to medium business or large enterprise, Hoover's has an online subscription that can work for you. An online subscription is the best feature Hoover's has to offer.

Before I go into anymore details, take a look at the Hoover's Tour. This tour is the best way to familiarize yourself with what Hoover's has to offer and how it can help you expand your business.


Now that you've taken at a look of some of the things that a Hoover's subscription has to offer, here are some of the key informational features of the different Hoover's subscriptions:




As mentioned above, there are four levels of Hoover's subscriptions. Here's a basic rundown of what is available with each subscription level:



If you are interested in trying out a Hoover's subscription and seeing what it can teach you about your competition, customers and prospects, you can fill out the contact form. Once Hoover's receives your contact form, a representative will contact you to help you determine which subscription will be the most beneficial for your company.

Hoover's Data Subscriptions

Similar to the online subscriptions discussed above, data subscriptions allow content re-distributors and enterprise level customers to directly integrate business information within their specific information infrastructure. With this service, you can customize and easily access everything from nearly 17 million detailed company records to information about 2 million high level business decision makers to taxonomies for close to 600 industries.

Once again, to take advantage of this wealth of competitive knowledge, you simply fill out a contact form and a Hoover's representative will discuss the matter further with you.

Hoover's Books



Each year, Hoover's publishes the Hoover's Handbook series. The complete series of books, which includes four Hoover's Handbooks, covers 2,550 of the world's largest, fastest-growing and most influential public and private companies. The complete set of four handbooks costs $495.00, while the individual handbooks range in price from $150 to $240.

Hoover's also offers the Rich Register, which profiles 4,700 individuals with a net worth greater than $25 million. The Rich Register can be used to find wealthy potential customers or donors. It can be purchased for $324, and is available on CD-ROM or as a hardcover book.