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Hitwise: Major Competitive Intelligence

Tyler Banfield, 09-18-2007
What is Hitwise?

The Hitwise online competitive intelligence service provides daily insights on how 25 million people interact with over 1 million websites in 160+ industries. Our unique, global network of Internet usage data is integrated into our user friendly service, helping you better plan, implement and report on your online branding, search marketing, content strategies and online partnerships.

How does Hitwise collect this data?
According to their web site, Hitwise uses a network-centric methodology to collect data. This means that Hitwise collects their data directly from ISP networks. Although they do not collect any personal information, Hitwise does receive anonymous data in the form of web site metrics, ranging from page visits to average visit length. Because their sample size is extremely large, the data Hitwise can provide is extremely valuable.

Who can benefit from Hitwise data?
Whether you are an affiliate marketer, business developer, search engine marketer or in any other way concerned with how your company's web site is performing in the overall scheme of things, if your budget allows it, Hitwise data can help you do a lot.

How much does it cost?
Hitwise offers two different products:

Purchase Access to Hitwise

"With the Hitwise Competitive Intelligence service, you will have access to daily insights on 160+ industries and 1 million websites."
Although they do not publish the cost of this service on their web site, a typical subscription costs around $40,000 to $50,000

Hitwise Research Store
"Hitwise reports offer a concise analysis of market trends in any one of Hitwise's 160+ industry categories or on thousands of categorized websites." If you don't have the budget for a full subscription to Hitwise, a report can be a good alternative. Starting at $695 a piece, the Hitwise reports cover a wide variety of industries and markets.

For more on Hitwise, check out Adrian's post on Competitive Intelligence or iMedia Connection's Hitwise review.
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