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KeyCompete: Make Your Competition Help YouTyler Banfield, 07-27-2007 |
What is KeyCompete?
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KeyCompete is an online keyword research tool that identifies the keywords your competitors are using in their pay-per-click campaigns. KeyCompete also identifies the competition that is bidding on your keywords. Discovering what keywords your competitors are using may be your best source of competitive advantage in online advertising. Advertisers with larger keyword lists win more traffic at a lower cost per visitor than their competition. The difficulty in becoming a legitimate competitor in any space is the time consumed in building your initial keyword lists and growing them. KeyCompete's proprietary technology does this for you. KeyCompete allows you to download the keywords that are driving traffic to competing sites, instantly. With KeyCompete, there is no software to download. All of KeyCompete's search results are delivered in an online format with a web browser. Results are also available for download in Excel format and tab delimited format. |
How much does KeyCompete cost?
When you first visit the KeyCompete homepage, you may be under the impression that it is a free service. However, it is actually a subscription based service. Although you can perform a keyword or domain on KeyCompete for free, it doesn't actually give you any useful information.
Below is a screen shot of KeyCompete's different paid options:
So what exactly is included in the subscription and watch reports?
Subscription
This allows you to perform full research on domains and keywords. When you search for a keyword, KeyCompete shows you all of the domains that are bidding on that keyword. When you click on one of the domains listed, KeyCompete will show you all of the keywords that domain is bidding on. One of the best features of KeyCompete is that it allows you to easily download these keyword lists in an easy to use Excel spreadsheet.
Watch Report
KeyCompete actually offers two types of Watch Reports: Keyword and Domain.
Keyword Watch Report: "A Keyword Watch Report will show you all of the domains bidding on that keyword, what search engines they were found on, and what their rank was on that engine. The report will also show what domains are new, rising, falling or dropped from the results. New domains are those that were not in the previous index. Rising domains are those that have moved up in their rankings or established more coverage. Falling domains are just the opposite - dropping in ranking or in coverage. Dropped domains are those that no longer are found to be advertising for the keyword."
Domain Watch Report: "A Domain Watch Report will show you all of the keywords found for that domain, what search engines they were found on, and what their rank was on that engine. The report will also show what keywords are new, rising, falling or dropped from the results. New keywords are those that were not in the previous index. Rising keywords are those that have moved up in their rankings or established more coverage. Falling keywords are just the opposite - dropping in ranking or in coverage. Dropped keywords are those that no longer are found for the advertising domain."
In addition to the subscription and watch report, KeyCompete also offers a Competition Report. One of these reports can be purchased for $19.95, and according to the web site contains the following information:
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| A Competition Report is a report that KeyCompete has automatically compiled about a specific domain. Using the keywords for the chosen domain, KeyCompete will search for similar domains that are bidding on these same keywords and categorize them into Competition and Competition Plus. Competition Plus are competitors that share a high percentage of keywords. A Competition Report will also include all the keywords of your competitors that you may not be using in your search engine marketing campaigns. |
Overall, if your company is engaging in PPC advertising, the information that KeyCompete provides will easily cover the $300 cost of a yearly subscription.
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Mike Peters, 08-01-2007 |
KeyCompete is a great tool to get the generic popular keywords your competition is going after. We used KeyCompete in the past many times, to load up new campaigns with initial keywords.
It's a great tool!
As long as you realize the purpose of KeyCompete is to help you build your campaigns on day one.
Due to the way KeyCompete was designed, KeyCompete will NOT detect misspellings, keywords that are geo-targeted, keywords that are time-targeted and keywords that are not popular (don't exist on WordTracker, Yahoo Suggest etc)
Make sure you dedicate a significant portion of your PPC Management time to building and refining keywords in your account.
Merely sticking with the list you purchased from KeyCompete is suicide.
It's a great tool!
As long as you realize the purpose of KeyCompete is to help you build your campaigns on day one.
Due to the way KeyCompete was designed, KeyCompete will NOT detect misspellings, keywords that are geo-targeted, keywords that are time-targeted and keywords that are not popular (don't exist on WordTracker, Yahoo Suggest etc)
Make sure you dedicate a significant portion of your PPC Management time to building and refining keywords in your account.
Merely sticking with the list you purchased from KeyCompete is suicide.
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