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5 Things You Need to Know Before Hiring a Writer

Tyler Banfield, 02-27-2007
Whether itís because you donít have the time, talent or motivation, there are many situations when it just makes more sense to hire someone to write content for your web site. Although hiring someone may seem like an easy enough task, it can be a little more challenging than you might anticipate. Here are five things you need to know before you start your search for a writer:

1. You Always Get What You Pay For
Simply put, if you pay crap, youíre going to get crap in return! You canít expect to get excellent content when you are only paying two dollars an article. For very basic content articles, you should not be paying less than ten dollars for every three to five hundred word article. For articles that actually require some research and original thought, you should be paying at twenty dollars for articles of the same length.

2. Copy writing and Content Writing Are Not the Same
No matter what anyone tries to tell you, copy writing and content writing are two completely different things. Although the term is misused all the time, copy writing actually means ďthe process of writing the words that promote a person, business, opinion, or idea.Ē Basically, copy writing is the art of crafting a written sales pitch. On the other hand, content writers focus on keyword or informational articles for web sites. Although content writers are still important, itís much easier to find a good content writer than a good copywriter. Therefore, be prepared to pay much more than the rates quoted above if you are looking for quality sales copy.

3. Be Prepared to Say No
No matter how nice a potential writer may seem, if their samples donít meet your expectations, you need to know how to say no. Paying a writer is an investment, and you want to make sure that you get the best return possible. Therefore, always request multiple samples, and donít be afraid to pass on an offer after reviewing the samples.

4. Overseas Writers Just Donít Cut It
This is nothing personal, but it ties in with the three steps above. Although the majority of overseas writers are willing to work for next to nothing, the quality of their work does not match that of native English speakers. English is an extremely difficult language, and if you have not been formally trained in it, writing quality content that sounds natural is virtually impossible. Therefore, unless you find an overseas writer who has actually received a college level English writing education, you should politely pass on their offer.

5. Copyscape
As long as you are paying your writer a decent rate, you should expect original work. The best way to protect yourself from getting ripped off is to run the articles you purchase through Copyscape. Within seconds, Copyscape can determine whether or not the article you received has been plagiarized or not.
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