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Standard Banner Sizes

Dawn Rossi, 12-18-2008
When designing banners for your affiliate program, Google's content network or media placements on other sites, it is important that you size your banners to be compatible with the target site.

The most popular banner sizes are:

Horizontal

728 x 90 Leaderboard
468 x 60 Banner

Vertical

120 x 600 Skyscraper
160 x 600 Wide Skyscraper

Square

336 x 280 Large Rectangle
300 x 250 Medium Rectangle
250 x 250 Square
200 x 200 Small Square

You can see a sample of the different banner layouts on this page.

Other popular sizes include:

300 x 600 Medium Rectangle
180 x 150 Tiny Button
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