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Yahoo Pipes = Unlimited RSS Content at Your FingertipsTyler Banfield, 07-05-2007 |
Although many internet marketers have yet to discover Yahoo Pipes, this should not hold you back from taking advantage of this great resource. In the words of the web site itself, "Pipes is an interactive data aggregator and manipulator that lets you mashup your favorite online data sources."
To those of you who are inexperienced with RSS feeds, this may sound like nothing more than a standard RSS feed reader. However, there are two main reasons that Yahoo Pipes is much different from a normal RSS reader: it's HIGHLY customizable and can be integrated into your web site to provide you with a fresh stream of new content.
Simply put, you can keep your web site updated with fresh content by doing the following:
-Mixing together multiple third-party feeds
-Filter the mix with targeted keywords to ensure that you are only getting the most relevant stories
Once this is added to your web site, your visitors can view highly relevant stories from dozens (or even hundreds) of other sources. Once set up, this will provide your users with an enriching experience, and it will also ensure that the search engine spiders are crawling your web site on a regular basis.
Although there have been similar services in the past, Pipes has several advantages over these, including:
-It's free
-Can aggregate and filter any XML feed (not just RSS). This means that you can easily streamline data and information from within something such as your company's daily sales activities.
-The content filtering is very advanced, which means no matter how many sources you are pulling information from, the stories displayed to your visitors are going to be highly relevant to what they are interested in.
-Pipes is Web 2.0 friendly, which means it has a social aspect built into. Although the surface of these capabilities has barely been scratched, as more and more people start using Pipes, it's true potential as a social tool will begin to shine.
-Did I mention it's free?
To learn more about Yahoo Pipes, be sure to visit its official blog, along with a detailed tutorial by IBM.
To those of you who are inexperienced with RSS feeds, this may sound like nothing more than a standard RSS feed reader. However, there are two main reasons that Yahoo Pipes is much different from a normal RSS reader: it's HIGHLY customizable and can be integrated into your web site to provide you with a fresh stream of new content.
Simply put, you can keep your web site updated with fresh content by doing the following:
-Mixing together multiple third-party feeds
-Filter the mix with targeted keywords to ensure that you are only getting the most relevant stories
Once this is added to your web site, your visitors can view highly relevant stories from dozens (or even hundreds) of other sources. Once set up, this will provide your users with an enriching experience, and it will also ensure that the search engine spiders are crawling your web site on a regular basis.
Although there have been similar services in the past, Pipes has several advantages over these, including:
-It's free
-Can aggregate and filter any XML feed (not just RSS). This means that you can easily streamline data and information from within something such as your company's daily sales activities.
-The content filtering is very advanced, which means no matter how many sources you are pulling information from, the stories displayed to your visitors are going to be highly relevant to what they are interested in.
-Pipes is Web 2.0 friendly, which means it has a social aspect built into. Although the surface of these capabilities has barely been scratched, as more and more people start using Pipes, it's true potential as a social tool will begin to shine.
-Did I mention it's free?
To learn more about Yahoo Pipes, be sure to visit its official blog, along with a detailed tutorial by IBM.
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