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Your Web Site Needs a Resource Library!Tyler Banfield, 07-09-2007 |
What is a resource library?
A resource library is a group of articles on a web site that provide relevant information to the web site's target demographic. The articles in the resource library can be anything from a detailed explanation of a specific term or topic, a step-by-step guide about how to accomplish something or a review of a new concept within the industry. Although there are all kinds of articles that can fit into a web site's resource library, the key factor is that instead of trying to sell or promote anything related to your company, they simply provide your visitors with original, usual knowledge.
Why should I create a resource library?
In case you missed the obvious, the article you are currently reading is part of our resource library. As you have probably noticed, this section of our web site adds a lot of value for our visitors. Although we do not promote or sell anything through this section of the web site, we feel that the more informed and comfortable you are with the subject with internet marketing, the better our long-term professional relationship with you is going to be.
In addition to building trust with your potential and current customers, a second benefit of a resource library is that if you update it on a regular basis, you are going to increase the amount of returning visitors that your web site. As long as you continue to produce quality content, people will continue to come back to read the information that you are offering.
Finally, a properly optimized resource library will increase your search engine traffic. Not only will other web sites be more inclined to link to your non-commercial pages, but the search engines will be able to trust your informational pages and thus supply your web site with quality rankings.
So, whether you decide to create a resource library in the form of a blog, forum, static pages or anything else, the key is to provide your users (and the search engines) with great articles that are original and useful!
A resource library is a group of articles on a web site that provide relevant information to the web site's target demographic. The articles in the resource library can be anything from a detailed explanation of a specific term or topic, a step-by-step guide about how to accomplish something or a review of a new concept within the industry. Although there are all kinds of articles that can fit into a web site's resource library, the key factor is that instead of trying to sell or promote anything related to your company, they simply provide your visitors with original, usual knowledge.
Why should I create a resource library?
In case you missed the obvious, the article you are currently reading is part of our resource library. As you have probably noticed, this section of our web site adds a lot of value for our visitors. Although we do not promote or sell anything through this section of the web site, we feel that the more informed and comfortable you are with the subject with internet marketing, the better our long-term professional relationship with you is going to be.
In addition to building trust with your potential and current customers, a second benefit of a resource library is that if you update it on a regular basis, you are going to increase the amount of returning visitors that your web site. As long as you continue to produce quality content, people will continue to come back to read the information that you are offering.
Finally, a properly optimized resource library will increase your search engine traffic. Not only will other web sites be more inclined to link to your non-commercial pages, but the search engines will be able to trust your informational pages and thus supply your web site with quality rankings.
So, whether you decide to create a resource library in the form of a blog, forum, static pages or anything else, the key is to provide your users (and the search engines) with great articles that are original and useful!
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