4 Facts About AdSense Arbitrage You Have to Know

Unless you were away from your computer all weekend, there is a very good chance that you read at least one blog post about Google banning AdSense accounts which were being used for arbitrage. The storm of controversy began with a post by Jennifer Slegg, and quickly became the hottest topic in the search engine marketing community. Regardless of what you have read so far, here are five facts about AdSense arbitrage that you can take to heart:

1) Google is not banning every AdSense account engaging in arbitrage. You may not believe us or even Shoemoney (see video below), but today a Google representative confirmed what we already knew:



2) Google is looking for web sites which convert poorly for advertisers. Because many people jumped into the AdSense arbitrage game without properly educating themselves, they created landing pages which earn money for themselves but lose lots of money for advertisers.

3) Google is not only banning poorly converting arbitrage web sites. Because they are trying to clean up the AdSense content network, Google is also reviewing potential Made for AdSense sites. As with the arbitrage sites that are actually being banned, MFA web sites offer virtually no useful content. The only difference is that these sites receive organic traffic instead of paid traffic (however, more often than not, the organic traffic is a result of spamming efforts).

4) Arbitrage can be beneficial to publishers and advertisers! Yes, we said it, and so have several other prominent bloggers. If you can buy cheap traffic, send it to landing pages that give you a profit AND convert for advertisers, then there is no reason not to engage in this opportunity. If you can send AdSense advertisers targeted visitors, no one is going to be mad at you.