Earn Some Easy Extra Money with AdSense for Search

If you are monetizing your blog or web site with contextual advertising, chances are it is with Google's AdSense program. AdSense is by far the most popular and widespread contextual advertising program available. The main reasons for this are its high payouts, easy customization options and high acceptance rate for publishers. Even though there are web site owners all over the world making money from Google's contextual ad units, many of them are missing out on another great opportunity that Google offers: AdSense for search. Not only can AdSense for Search put some extra money in your pocket, but it can also give your users a better experience on your web site.

Adding AdSense for Search to your web site is just as easy as adding a standard ad unit. Google allows you to customize how the search box will look, what will be on the results page and if you want to create a channel to track the search box's performance. Additionally, you can give your users the option to specifically search your web site or all of Google's index.



Once you have added the search box to your web site, your users can immediately start using it. When they perform a search and end up clicking on one of the paid ads above the organic results, you get paid. Although the payouts are not as high as normal ad units, they can quickly add up to a substantial amount.

When you are deciding on where you want to place your search box, it is important to think about the habits and needs of your visitors. For example, if your web site is primarily composed of articles on specific topics, it would make sense to place a search box at the bottom of each article page. This will allow your users to continue their search for information in the event that they didn’t find the answers to their questions in your articles. On the other hand, if you are placing a search box on a blog, your users would gain the most benefit by you placing it near the top of your navigation column.