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Increase Email Marketing Landing Page Conversion
Dawn Rossi, 12-11-2007One of the features exclusive to the SoftwareProjects Email Marketing system, that enables us to help clients significantly increase conversions, is the ability to prepopulate landing page forms.
Email Campaign Process Flow
A typical Email Marketing campaign process flow is:
1. End user receives your Email message to his/her Inbox
2. The Subject line is enticing enough for the user to open your message (see Subject Lines that actually work and Subject words to avoid)
3. The email message contains a strong call-to-action, requesting that the user clicks a link to follow-through to the designated landing page
4. User lands on your landing page and is requested to complete a form, before they can proceed to the next step.
Now... Which approach do you think works better?
The form on the left is blank. If the user is interested, they are required to complete 14 fields before clicking the Submit button. Scary!
The form on the right is all prepopulated with the user information (based on the fields from your email database)
Our experience shows prepopulated landing pages can triple your conversion rates.
How to Implement
1. Simply place this block of JavaScript code on your landing page:
2. Replace 999 with your SoftwareProjects Account ID.
3. Then set the matching between your form variable names to the fields in your database. In the example above we are telling the script to prepopulate TextBoxName with the user 'name', prepopulate TextBoxEmail with the user 'emailaddress' and so on. Make sure you change the field names so that they match the field names of your HTML form.
Important:
Place the JavaScript code at the bottom of your page, AFTER your form definition.
Email Campaign Process Flow
A typical Email Marketing campaign process flow is:
1. End user receives your Email message to his/her Inbox
2. The Subject line is enticing enough for the user to open your message (see Subject Lines that actually work and Subject words to avoid)
3. The email message contains a strong call-to-action, requesting that the user clicks a link to follow-through to the designated landing page
4. User lands on your landing page and is requested to complete a form, before they can proceed to the next step.
Now... Which approach do you think works better?
The form on the left is blank. If the user is interested, they are required to complete 14 fields before clicking the Submit button. Scary!
The form on the right is all prepopulated with the user information (based on the fields from your email database)
Our experience shows prepopulated landing pages can triple your conversion rates.
How to Implement
1. Simply place this block of JavaScript code on your landing page:
<?php
<SCRIPT LANGUAGE="JavaScript" src="https://softwareprojects.com/services/email/prepopulate.php?a=999&TextBoxName
=name&TextBoxEmail=emailaddress&TextBoxPhone=phone&TextBoxAddress1=
address&TextBoxCity=city&TextBoxState=state&TextBoxZip=zip"></SCRIPT> ?>
2. Replace 999 with your SoftwareProjects Account ID.
3. Then set the matching between your form variable names to the fields in your database. In the example above we are telling the script to prepopulate TextBoxName with the user 'name', prepopulate TextBoxEmail with the user 'emailaddress' and so on. Make sure you change the field names so that they match the field names of your HTML form.
Important:
Place the JavaScript code at the bottom of your page, AFTER your form definition.
Dawn Rossi, 01-07-2008
Update:
We've added support for Frames (Yes some folks still have a Frames-enabled website)
We've added support for Frames (Yes some folks still have a Frames-enabled website)
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