Maximize Your Conversion Rate by Eliminating Click Fraud

Although most companies are taking action against it, click fraud is still a major issue within the pay per click advertising industry. From bloggers to the mainstream media, everyone is talking about click fraud and its negative impact on advertisers. In order to identify and eliminate click fraud, be sure to follow these three steps:



You Started Advertising with a Company Before Researching Them
Advertising with smaller PPC companies can be a cost efficient alternative or addition to advertising with Google, Yahoo or MSN. However, it can just as easily be a huge waste of money. For every legitimate smaller PPC company, there are multiple PPC companies which will take your money without hesitation. In order to separate the bad seeds from the rest, make sure that your research the company before you sign-up. Performing a simple Google search and reading what others have to say can give you an extremely good insight into what the company is really all about.

Your Conversion Rate is Close to Zero
If you have used the SoftwareProjects extensive resources to optimize your landing page and PPC campaign, you should be seeing a conversion rate of at least ten percent. However, if your conversion rate is closer to zero, it is definitely time to start investigating what is really going on. Conversion rates that low are usually a reliable sign that the majority of your pay per click traffic is not actually real people.

Your Website Gets HAMMERED with Traffic
Although a flood of traffic is usually something to celebrate, when it comes via pay per click advertising, it can actually signal that something suspicious is taking place. While PPC advertising can send a significant amount of traffic, any legitimate traffic is going to come in a steady stream. So, if you suddenly see thousands of more visitors than you normally receive, it's time to really scrutinize where those visitors (or more likely robots) are coming from.