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One Page CheckoutAdrian Singer, 01-08-2008 |
What is a One Page Checkout?
One Page Checkout is a single web page your customer can use to buy a product/service from you.
Most shopping carts and e-commerce stores (like Amazon.com, Overstock.com etc) include a 2-5 page process, where the customer goes through several pages to enter credit card information, shipping address, shipping options, product options, re-confirming the order and so on.
Why is a One Page Checkout important?
If you recall my earlier post about Analyzing your website Sales Funnel, you'll recall that in general, the more steps your customers have to go through before you get paid, the lower your conversion rate is going to be.
Every additional step is another option for your customers to make a mistake, change their mind, get interrupted and abandon the order.
Technology behind a One Page Checkout
In the old days, breaking the checkout process to several steps (pages) was necessary because it was virtually impossible to dynamically alter the content of the page.
I'll explain what that means -
If a customer would like the order shipped to the same address as their billing address, there is no sense in displaying a shipping-address form.
If a customer would like to pay with an e-Check, there is no sense presenting a credit card form. The thing is you have to ask the customer for their preferences first and only then can you display the corresponding forms.
In the old pre-Ajax days, shopping carts implemented several steps so that a customer inputs their preferences first, then presented with the appropriate forms and then confirms the order.
These days, Ajax and other Javascript technologies, allow dynamically altering the page based on customer preferences. So if a customer is selecting a combo box that reads 'This is a Gift' - at that point in time a new form can be magically added to the page, showing gift wrap options.
Implementing a One Page Checkout
Whether you're selling 10,000 items or 1 item on your website, it is always a good idea to minimize the number of steps before you get paid, by introducing a one page checkout.
Typically, you will have to include Billing Information, Shipping Information, Items in cart, Shipping options and Order total on a single page.
Using Ajax, the information can be displayed in a way that is elegant and nicely condensed, so that your single page is short and doesn't require too much scrolling.
SoftwareProjects Shopping Cart
The SoftwareProjects Shopping Cart comes with built-in functionality for easily implementing a one page checkout on your website.
Simply select the product or products you would like to allow one-page-checkout for, customize the screens and generate the HTML code.
Here's a typical one page checkout page powered by the Software Projects shopping cart:
One Page Checkout is a single web page your customer can use to buy a product/service from you.
Most shopping carts and e-commerce stores (like Amazon.com, Overstock.com etc) include a 2-5 page process, where the customer goes through several pages to enter credit card information, shipping address, shipping options, product options, re-confirming the order and so on.
Why is a One Page Checkout important?
If you recall my earlier post about Analyzing your website Sales Funnel, you'll recall that in general, the more steps your customers have to go through before you get paid, the lower your conversion rate is going to be.
Every additional step is another option for your customers to make a mistake, change their mind, get interrupted and abandon the order.
Technology behind a One Page Checkout
In the old days, breaking the checkout process to several steps (pages) was necessary because it was virtually impossible to dynamically alter the content of the page.
I'll explain what that means -
If a customer would like the order shipped to the same address as their billing address, there is no sense in displaying a shipping-address form.
If a customer would like to pay with an e-Check, there is no sense presenting a credit card form. The thing is you have to ask the customer for their preferences first and only then can you display the corresponding forms.
In the old pre-Ajax days, shopping carts implemented several steps so that a customer inputs their preferences first, then presented with the appropriate forms and then confirms the order.
These days, Ajax and other Javascript technologies, allow dynamically altering the page based on customer preferences. So if a customer is selecting a combo box that reads 'This is a Gift' - at that point in time a new form can be magically added to the page, showing gift wrap options.
Implementing a One Page Checkout
Whether you're selling 10,000 items or 1 item on your website, it is always a good idea to minimize the number of steps before you get paid, by introducing a one page checkout.
Typically, you will have to include Billing Information, Shipping Information, Items in cart, Shipping options and Order total on a single page.
Using Ajax, the information can be displayed in a way that is elegant and nicely condensed, so that your single page is short and doesn't require too much scrolling.
SoftwareProjects Shopping Cart
The SoftwareProjects Shopping Cart comes with built-in functionality for easily implementing a one page checkout on your website.
Simply select the product or products you would like to allow one-page-checkout for, customize the screens and generate the HTML code.
Here's a typical one page checkout page powered by the Software Projects shopping cart:
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