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SoftwareProjects and HACKER SAFE Partnering to Drive Online Traffic and Conversion

Kate Richards, 09-03-2007
New York September 3, 2007 -- SoftwareProjects Inc, the industry's leading full-service Internet Marketing & Web Development firm, announced today that they have partnered with HACKER SAFE® to promote the benefits of HACKER SAFE certification to customers and partners of SoftwareProjects.

Announcing a partnership that will transform how people do business online, support each other - and help keep each other safe. SoftwareProjects and HACKER SAFE® team up for success.

SoftwareProjects, established in 1998, helps more than 2,000 businesses sell more online, by utilizing Pay Per Click, Email Marketing, Search Engine Marketing and Conversion Optimization. Because SoftwareProjects provides its clients with best practices for increasing conversions, a relationship with the world’s most widely used trustmark was inevitable.

"HACKER SAFE certification is the most effective way for businesses of all sizes to convert more security conscious consumers," said Richard Anderson, CEO of SoftwareProjects. "We've seen a double-digit increase in conversion rates for customers in various industries, within 30 days from implementing the HACKER SAFE certification."

The world’s ecommerce security standard, HACKER SAFE is used by over half of the Internet Retailer Top 500 to certify their security to consumers. Shoppers relax when they see the image on an online store because the only way the mark appears is if the site has met the HACKER SAFE security standard. Not once, but every single day.

HACKER SAFE keeps merchants safe from hackers and increases online revenue through an easy three step process – audit, certify, profit. In scientific testing by hundreds of retailers, including FTD, GNC, Ritz Camera, PetSmart and Warner Brothers, HACKER SAFE certification increased their sales conversion an average of 14%.

To celebrate this partnership, SoftwareProjects is offering a FREE PCI HACKER SAFE scan to all clients and partners. To signup to the FREE PCI Scan and learn more about how HACKER SAFE can increase your conversions, visit the FREE PCI Scan page.

About ScanAlert

Headquartered in Napa, CA, ScanAlert is the world’s largest web site security certification authority, protecting over 100,000 web sites in 40 countries through the HACKER SAFE certification program. The certification mark indicates that these sites protect the personal data of millions of shoppers every day by meeting the highest federal and industry web site security standards. Brands that use HACKER SAFE to build the trust that builds their business include A&E Network, Cabela’s, Frederick’s of Hollywood, PETCO, The Sports Authority, Warner Brothers, and Yankee Candle. For more information, please visit www.scanalert.com

About SoftwareProjects

Headquartered in New York, with Sales and R&D offices around the globe, SoftwareProjects is a full service Internet Marketing & Web Development trusted leader. Established in 1998, SoftwareProjects is a privately held, profitable, global organization with 200 professionals on staff.

The company's focus is helping businesses sell more online, providing a wide spectrum of services including: Email Marketing, PPC Management, Landing pages, Lead Generation, Search Engine Marketing, Affiliate systems and Web development.

For more information about how SoftwareProjects can help your business grow - visit www.SoftwareProjects.com
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