5 Questions to Help You Analyze Your Website

One of the keys to creating a powerful online presence is creating a website that truly reflects your company's brand. In order to accomplish this goal, you need to analyze and evaluate your website. Here are five questions that can help your jump-start this process:

Does your website tell the truth?
Every word that write on your website needs to be truth. Even if you think that lying about a minor detail doesn't matter, if someone finds out that you aren't telling the truth, it can result in a major negative blow to your company's brand and image.

Do you have a functional website?
Whether its broken links or missing pages, internet users truly hate when websites are not one hundred percent functional. Therefore, it's time to take a look at your website's functionality and make sure that you don't have any issues that could send visitors away.

Does your content have something to offer?
Content is the single factor that can take a website from ordinary to amazing. Everything else aside, people are visiting your website because of the content that you offer. If your content is simply there to take up space, it's time to reevaluate and start offering content that is original and meaningful.





Does your website's design reflect your company's brand?
The easiest way to elaborate on this question is with a simple example:
If you visit a website for an edgy, urban clothing line and a website for a local law firm, which one would it be acceptable for to have pictures of women in small amounts of clothing? Obviously, this wouldn't offend you on a edgy clothing website, but if you saw those images on the website of a law firm, you would immediately leave that website and lose respect for that law firm.

Although this may seem like an oversimplified example, it truly reflects the impact that design can have on your company's website. When you are evaluating your website, make sure that ALL the elements on your website convey the messages, goals and views of your company.


Does your website actually have a purpose?
Even though it is last on the list, the question is actually the most important one that you can ask yourself about your website. Far too many companies and individuals create websites which have no focus. If you created your website just because that's what everyone else was doing, it's time to go back to Phase One and figure out why you have/need a website for your comapny.