What is Squidoo?

As Squidoo itself states, the web site is a different way for people to search on the internet. However, Squidoo does not index web pages or web sites. Instead, it consists of "lenses" which have been built by users just like you and me. This may sound like Wikipedia, but it is actually much different. Lenses can only be edited by the person that creates them. So, if you like fly fishing, you could create a lens about that subject. A lens can consist of things such as pictures, articles, video and more. Visitors to your lens can leave comments and vote on how good they think your lens is.

Squidoo is a great tool for web masters because it can generate two very important things: traffic and backlinks. Squidoo encourages users who create lenses to include links to relevant web sites. Therefore, if you have a web site about women's fitness, you can create a lens on the same topic and include links to your web site (with the anchor text of your choice). Not only will this help your web site's ranking in the search engines, but it will also send you direct visitors and establish you as an authority in the area(s) of your choice. The best thing about these lenses is that you can create a quality one in under an hour, and once your lens is live, you don't have to do any work to maintain it.