Advertising Metrics - SoftwareProjects : Internet Marketing Services

Click-through - The process of clicking through an online advertisement to the advertiser's destination.

Click-through Rate - The average number of click-throughs per hundred ad impressions, expressed as a percentage.

Conversion Rate - The percentage of visitors who take a desired action.

Cost-per-action - Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

Cost-per-click - The cost or cost-equivalent paid per click-through.

CPM - Cost per thousand impressions.

Customer Acquisition Cost - The cost associated with acquiring a new customer.

Hit - Request of a file from a Web server.

Hybrid Model - A combination of two or more online marketing payment models.

Impression - A single instance of an online advertisement being displayed.*

Page View - Request to load a single HTML page.

Pay Per Click - Online advertising payment model in which payment is based solely on qualifying click-throughs.

Pay Per Lead - Online advertising payment model in which payment is based solely based on qualifying leads.

Pay Per Sale - Online advertising payment model in which payment is based solely based on qualifying sales.

Stickiness - The amount of time spent at a site over a given time period.

Unique Visitors - Individuals who have visited a Web site (or network) at least once in a fixed time frame, typically a 30 day period.

Web Site Traffic - The amount of visitors and visits a Web site receives.

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Online Advertising
Advertising Metrics
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Email Marketing
Business And EBusiness
Search Engine Marketing
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