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B
B2B - Business that sells products or provides services to other businesses.
B2C - Business that sells products or provides services to end-user consumers.
Bandwidth - How much data can be transmitted in a time period over a communications channel, often expressed in kilobits per second (kbps).
Banner Ad - A graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).
Banner Blindness - The tendency of web visitors to ignore banner ads, even when banners contain information visitors are actively seeking.
Banner Exchange - Network where participating sites display banner ads in exchange for credits
which are converted (using a predetermined exchange rate) into ads to be displayed
on other sites.
Barter - To exchange goods or services directly without the use of money.
Beyond The Banner - Online advertising not involving standard GIF and JPEG banner ads.
Blog - A frequent, chronological publication of personal thoughts and Web links.
Bookmark - A link stored in a Web browser for future reference.
Burstable Bandwidth - A hosting option that allows sites to use the available network capacity to handle periods of peak usage.
Business Hosting - Web hosting geared towards the mission-critical functions demanded by business-class customers.
Button Ad - A graphical advertising unit, smaller than a banner ad.
Button Exchange - Network where participating sites display button ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
Buzzword - A trendy word or phrase that is used more to impress than explain.
