Application Service Provider - Provider of applications/services that are distributed through a network to many customers in exchange for a stream of smaller payments as opposed to one lump-sum price.
B2B - Business that sells products or provides services to other businesses.
B2C - Business that sells products or provides services to end-user consumers.
Disintermediation - The elimination of intermediaries in the supply chain, also referred to as "cutting out the middlemen."
First-mover Advantage - A sometimes insurmountable advantage gained by the first significant company to move into a new market.
Guerilla Marketing - Unconventional marketing intended to get maximum results from minimal resources.
Interactive Agency - An agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.
Marketing Plan - The part of the business plan outlining the marketing strategy for a product or service.
Network Effect - The phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.
