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  Internet Marketing Terms Glossary
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  C
Caching - The storage of Web files for later re-use at a point more quickly accessed by the end user.

Cascading Style Sheets - A data format used to separate style from structure on Web pages.

Click-through - The process of clicking through an online advertisement to the advertiser's destination.

Click-through Rate - The average number of click-throughs per hundred ad impressions, expressed as a percentage.

ColdFusion Hosting - Web hosting that supports ColdFusion, a web application language introduced by Allaire and currently owned by Macromedia.

Colocated Hosting - When one party houses their web server(s) at another company's location for Internet connectivity.

Conversion Rate - The percentage of visitors who take a desired action.

Cookie - Information stored on a user's computer by a Web site so preferences are remembered on future requests.

Cost-per-action - Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

Cost-per-click - The cost or cost-equivalent paid per click-through.

CPM - Cost per thousand impressions.

Customer Acquisition Cost - The cost associated with acquiring a new customer.
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