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  Internet Marketing Terms Glossary
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  Email Marketing
.SIG File - A short block of text at the end of a message identifying the sender and providing additional information about them.

Email - The transmission of computer-based messages over telecommunication technology.

Email Marketing - The promotion of products or services via email.

Ezine - An electronic magazine, whether delivered via a Web site or an email newsletter.

Ezine Directory - Directory of electronic magazines, typically of the email variety.

HTML Email - Email that is formatted using Hypertext Markup Language, as opposed to plain text email.

Opt-in Email - Email that is explicitly requested by the recipient.

Pass-along Rate - The percentage of people who pass on a message or file.

Permission Marketing - Marketing centered around obtaining customer consent to receive information from a company.

Viral Marketing - Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
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