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FAST Search - search syndication company located at www.fastsearch.com and www.fast.no

Favicon - A small icon that is used by some browsers to identify a bookmarked Web site.

FFA - Free-for-all links list, where there are no qualifications for adding a link.

First-mover Advantage - A sometimes insurmountable advantage gained by the first significant company to move into a new market.

Flash - Multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.

Forum - An online community where visitors may read and post topics of common interest.

Frames - A structure that allows for the dividing of a Web page into two or more independent parts.

Free - Without monetary cost.

Frequency Cap - Restriction on the amount of times a specific visitor is shown a particular advertisement.
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