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  Internet Marketing Terms Glossary
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  I
Impression - A single instance of an online advertisement being displayed.*

Inbound Link - A link from a site outside of your site.

Incentivized Traffic - Visitors who have received some form of compensation for visiting a site.

Inktomi - search syndication service located at www.inktomi.com

Interactive Agency - An agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.

Interstitial - An advertisement that loads between two content pages.

Invisible Web - The portion of the Web not accessible through Web search engines.

Ixquick - metasearch engine located at www.ixquick.com.
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