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  Internet Marketing Terms Glossary
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  K
Keyword - A word used in a performing a search.

Keyword Density - Keywords as a percentage of indexable text words.

Keyword Marketing - Putting your message in front of people who are searching using particular keywords and phrases.

Keyword Research - The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

Keywords Tag - META tag used to help define the primary keywords of a Web page.
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