Pagejacking - Theft of a page from the original site and publication of a copy (or near-copy) at another site.
Pass-along Rate - The percentage of people who pass on a message or file.
Pay Per Click - Online advertising payment model in which payment is based solely on qualifying click-throughs.
Pay Per Click Search Engine - Search engine where results are ranked according to the bid amount, and advertisers are charged when a searcher clicks on the search listing.
Pay Per Lead - Online advertising payment model in which payment is based solely based on qualifying leads.
Pay Per Sale - Online advertising payment model in which payment is based solely based on
qualifying sales.
Payment Threshold - The minimum accumulated commission an affiliate must earn to trigger payment
from an affiliate program.
Permission Marketing - Marketing centered around obtaining customer consent to receive information from a company.
Pop-under Ad - An ad that displays in a new browser window behind the current browser window.
Pop-up Ad - An ad that displays in a new browser window.
Portal - A site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).
