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  Internet Marketing Terms Glossary
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  R
Rate Card - Document detailing prices for various ad placement options.

Reciprocal Links - Links between two sites, often based on an agreement by the site owners to exchange links.

Rectangle Ad - Any one of the large, rectangular banner sizes suggested by the IAB.

Rep Firm - Ad sales partner specializing primarily in single-site sales.

Return Days - The number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.

Rich Media - New media that offers an enhanced experience relative to older, mainstream formats.

Run-of-network - Ad buying option in which ad placements may appear on any pages on sites within an ad network.

Run-of-site - Ad buying option in which ad placements may appear on any pages of the target site.
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