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S
Search Engine - A program that indexes documents, then attempts to match documents relevant to a user's search requests.
Search Engine Optimization - The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
Search Engine Spam - Excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
Search Engine Submission - The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
Search Spy - A perpetually refreshing page that provides a real-time view of actual Web searches.
Self-serve Advertising - Advertising that can be purchased without the assistance of a sales representative.
Shopping Cart - Software used to make a site's product catalogue available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.
Site Search - Search functionality specific to one site.
Skyscraper Ad - An online ad significantly taller than the 120x240 vertical banner.
Spam - Inappropriate commercial message of extremely low value.
Splash Page - A branding page before the home page of a Web site.
Sponsorship - Advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.
Stickiness - The amount of time spent at a site over a given time period.
Super Affiliate - An affiliate capable of generating a significant percentage of an affiliate program's activity.
Surround Session - Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.
