The ease with which visitors are able to use a Web site.
Information
Web site usability is not just about making sure everything on the
site works, but how quickly and easily visitors are able to make use
of the site.
The need for Web site usability is perhaps best expressed by Jakob
Nielsen's Law of the Internet User Experience - "Users spend most
of their time on other sites."
Usability is a concern for marketers because of its potential impact,
positive or negative, on marketing metrics such as conversion rates,
which in turn affect profitability.
