The advertiser in an affiliate marketing relationship.
Information
The affiliate merchant is responsible for implementing a sales tracking system,
providing a selection of linking methods, attracting affiliates, monitoring results,
increasing results, and paying affiliates. Some (or all) of these functions may be outsourced.
Affiliate merchants may track their program in-house using an affiliate software
program or through a 3rd-party affiliate network. Actual day-to-day management
of the program can similarly be kept in-house or outsourced.
