To exchange goods or services directly without the use of money.
Information
Advertising bartering comes in all shapes and sizes. Some top-tier sites negotiate
large-scale barter deals directly, effectively putting millions of unsold impressions
to good use. Many small sites use banner exchanges as a way to
increase their reach. Ezines often swap sponsorships in an effort to boost subscriptions.
The terms of a barter agreement are often limited only to the creativity of
the participants. They can involve trading standard, rotating impressions. They
can also involve trading beyond-the-banner site sponsorships featuring numerous
fixed placements of varying formats. The main consideration is to make sure it
fits with the goals of the site. Also, make sure all parties involved have a clear
understanding of the agreement details.
