Marketing centered around obtaining customer consent to receive information from a company.
Information
Coined and popularized by Seth Godin, permission marketing is the opposite
of traditional interruption marketing. Permission marketing is about building
an ongoing relationship of increasing depth with customers. In the words of Seth
Godin, "turning strangers into friends, and friends into customers."
Permission marketing has been hailed as a way for marketers to succeed in a world
increasingly cluttered with marketing messages.
