The SoftwareProjects Email Marketing system allows you to use predefined dynamic fields in the body of your message, as well as add new dynamic fields.

A dynamic field is a piece of data that gets populated during mailing, with information from your database.

{%firstname%} is a dynamic field that inserts the recipient's first name into the the message, {%phone%} inserts the recipient's phone number etc.

You can also use default values, using this syntax:
{%FieldName : DefaultValue%}

The set of default predefined fields are:


To add new dynamic fields, create a mailing list -



Click on 'Properties' next to your email list:



Use the 'Add New Field' button to add as many additional fields as you need:



Now when you import records, you'll have a chance to map values from your database to the new fields you defined -



Every field can then be used in your message body and subject line, by surrounding the field with {% and %}.

For example -

Subject: {%firstname:Friend%}, it's Tax season again

Body:

Hi {%firstname:Friend%},

Thank you for completing our survey and listing your annual income as {%annual_income%}.

If you're setting up an autoresponder and want it to go out from the referring affiliate's name / emailaddress, set the autoresponder from to:

"{%aff_name:Support%}" <{%aff_emailaddress:support@mydomain.com%}>

Replace Support and support@mydomain.com with the default name and emailaddress to use, in case the lead doesn't have a referring affiliate.