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Introduction to SoftwareProjects PlatformKate Richards, 01-13-2007 |
Imagine a world where your favorite Email Marketing tool, your WebTracking solution, your PPC Management system, CRM engine, Billing and Inventory system are all inter-connected.
Imagine clicking on a customer record, to open up a single screen showing the marketing campaign that generated this customer, the responsible affiliate, all email messages delivered to this customer, pending help-desk questions, billing history, call-log and order history.
What if your PPC ads would automatically update themselves as your inventory fluctuates? Or your website seamlessly load-balanced across 3 locations, diverting traffic to the least busy server when your site gets bombarded by digg.com traffic?
--
Wouldn't it be great if all those isolated systems work together? We thought so too.
...Introducing SoftwareProjects.
A web-based open-architecture system, designed to let you plan, monitor, and control every single aspect of your online business from a single interface:
81 services all integrated with a slick Ajax interface:
--
Background - The Challenge:
Back in the days of 1998 when SoftwareProjects was launched, our account managers had to use several isolated system to support client needs. Atlas OnePoint for PPC, Urchin for WebTracking, ConstantContact for Email Marketing, eBay TurboLister and so on and so forth.
Problem was that none of these systems "communicated" with each other.
When an eBay seller wanted to adjust PPC campaigns, update listings and send an Email blast to his customer, the daunting task involved 4 different systems, took a full day to implement & test and was generally a manual process.
While always going with the best-of-breed tools for each job, it became apparent to us that managing a dozen systems that know nothing of each other, isn't effective. Response time was too slow and too much money was left on the table.
An Idea:
It wasn't until early 2002 that our R&D team from Israel started experimenting with a new concept. We code-named it "open architecture connectivity". A fancy name, with a very basic principle behind it.
What if we could continue to use best-of-breed tools for each job, wrapping everything with a transparent layer that would empower the Email Marketing system to pull data from billing, export data to WebTracking etc. and seamlessly tie everything together.
Implementation:
5 years later, as of January 2007 - we completed an extensive six month beta-cycle, battle testing all the tools and dashboards with existing clients. We are finally getting ready to release the platform to the general public.
Once released, SoftwareProjects platform will connect 81 unique Internet Marketing services, all into a single system with a centralized management console. Everyone here at SoftwareProjects are very excited about the upcoming release.
Our account managers are standing by to help you take the first steps towards test driving and implementing the system that's going to help you manage every aspect of your online business.
To signup for a test account, please click here
Imagine clicking on a customer record, to open up a single screen showing the marketing campaign that generated this customer, the responsible affiliate, all email messages delivered to this customer, pending help-desk questions, billing history, call-log and order history.
What if your PPC ads would automatically update themselves as your inventory fluctuates? Or your website seamlessly load-balanced across 3 locations, diverting traffic to the least busy server when your site gets bombarded by digg.com traffic?
--
Wouldn't it be great if all those isolated systems work together? We thought so too.
...Introducing SoftwareProjects.
A web-based open-architecture system, designed to let you plan, monitor, and control every single aspect of your online business from a single interface:
81 services all integrated with a slick Ajax interface:
--
Background - The Challenge:
Back in the days of 1998 when SoftwareProjects was launched, our account managers had to use several isolated system to support client needs. Atlas OnePoint for PPC, Urchin for WebTracking, ConstantContact for Email Marketing, eBay TurboLister and so on and so forth.
Problem was that none of these systems "communicated" with each other.
When an eBay seller wanted to adjust PPC campaigns, update listings and send an Email blast to his customer, the daunting task involved 4 different systems, took a full day to implement & test and was generally a manual process.
While always going with the best-of-breed tools for each job, it became apparent to us that managing a dozen systems that know nothing of each other, isn't effective. Response time was too slow and too much money was left on the table.
An Idea:
It wasn't until early 2002 that our R&D team from Israel started experimenting with a new concept. We code-named it "open architecture connectivity". A fancy name, with a very basic principle behind it.
What if we could continue to use best-of-breed tools for each job, wrapping everything with a transparent layer that would empower the Email Marketing system to pull data from billing, export data to WebTracking etc. and seamlessly tie everything together.
Implementation:
5 years later, as of January 2007 - we completed an extensive six month beta-cycle, battle testing all the tools and dashboards with existing clients. We are finally getting ready to release the platform to the general public.
Once released, SoftwareProjects platform will connect 81 unique Internet Marketing services, all into a single system with a centralized management console. Everyone here at SoftwareProjects are very excited about the upcoming release.
Our account managers are standing by to help you take the first steps towards test driving and implementing the system that's going to help you manage every aspect of your online business.
To signup for a test account, please click here
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