Affiliate Summit East 2008 Day2

The second day of the Affiliate Summit was the first actual day of the Exhibition. More spacious than the previous day's Meet Market, the Exhibition was an excellent way to meet all the merchants, networks and affiliates.

The Software Projects team made our way around to visit each booth and network with some new friends. Each booth had unique give away promotional props. The NextWeb Media booth was a big hit, as they were giving away grand prizes such as, an IPOD’s and a Wii.

We were in the drawing, but did not take the prize. Kyle, Software Projects Sr. Engineer, enjoyed his prize of posing with the booth model, Sara.





We attended a great presentation given by Super Affiliate, Amit Mehta. Amit did a great job revealing little known secrets and strategies he uses to drive huge volume and generate large revenues through PPC affiliate marketing. The specific focus of his seminar was using PPC to drive traffic to your pages and become a profitable affiliate marketer.

Among the topics discussed were bid optimization, split testing of landing pages and creative's, website value (specifically, how to create a site that will keep Google happy), common pitfalls of those new to affiliate marketing, and even the psychology of Affiliate Marketing. Amit is a great speaker who knows his stuff, and the speech was informative and interesting. Definitely one worth attending.

Afterwards we got a chance to speak with Amit about his apartment hunting adventures, while in Boston.

(Below) Amit presenting his PPC strategies.



The main ‘Affiliate Bash’ was canceled unfortunately, so that night Software Projects hit Boston downtown, to check out some of the night life.

We had the pleasure of going by to see the "original" Cheers.