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Affiliate Summit Vegas - Day 3Adrian Singer, 02-26-2008 |
Day 3 of Affiliate Summit Vegas was devoted to meeting with prospects and discussing several Joint Venture projects.
I had to leave around noon to San Diego, but we had 2 additional members of SoftwareProjects fly-in from Florida for a technology show later this week.
Tip: If you're going to have any meetings at Affiliate Summit, better plan those for day 1 or day 2. By day 3, most folks are exhausted and some fly back in the morning.
To be effective, the SoftwareProjects entourage split to groups and dedicated the day for one-on-one meetings with prospects and potential new partners.
Meetings Galore
Before you head out to any convention like Affiliate Summit, it is very important to have clear goals. Define exactly what it is that you are looking to accomplish.
Good goals are quantifiable ones that you can track as you go along.
For example:
* Meet and introduce myself to affiliate managers from the top 5 affiliate networks.
Our goals were -
(1) Meet with all recognized super affiliates (we prepared a list beforehand) and discuss more ways to work together.
(2) Meet with new potential partners (again we had a list of companies and prescheduled meetings).
(3) "Spy" on what our competition is up to.
Having clear goals helps you maintain focus.
Why did we pick these goals?
It's simple really.
As of this writing, 3 out of 5 attendees to Affiliate Summit use tools and services designed by SoftwareProjects. By this time next year, we'd like to be able to say 100% of Affiliate Summit attendees use our tools. To get there, we're targeting the super affiliates. The idea is to provide an excellent service and help these influencers generate a lot of money so that they communicate the benefits of using SoftwareProjects to their circle of influence.
While it was definitely great getting together with existing clients and meeting new people, the entire SoftwareProjects team was focused on our predefined goals.
By the end of day 3, more than 70% of the checklist was covered.
It was great to meet with super affiliates Amit Mehta, Felix Leshno, Vinny Lingham, Liron Rose, Miles Baker and several others who will remain nameless at this point.
We are excited and look forward to working together with this phenomenal group of professionals.
Also met with several companies that are likely going to form a strategic partnership with SoftwareProjects in the very near future.
Didn't get a chance to have a one-on-one with Zac Johnson, Jeremy Palmer, Paul Bourque, Joel Comm and Anik Singal - we'll hook up in Boston.
Affiliate Summit Sessions
The highlight of the day was undoubtly the "Super Affiliate Strategies that Work" Q&A session by Amit Mehta, Kris Jones, John Chow and Zac Johnson.
Amit Mehta fielded most questions from the audience and recommended a few great tools he uses every day -
* EfficientPPC, brain child of super affiliate Felix Leshno, is the best way to quickly generate tightly focused AdWords campaigns with a single keyword per adgroup.
* WinnerAlert, lets you automate the art of continually improving your ad creatives CTR and conversion rate.
* KeyCompete, lets you spy on your competition and find out what keywords they use.
Each panel member shared their personal story of how they found success online. Zac Johnson created MySpaceNow - a MySpace resources site with free content (that went viral), John Chow created The Tech Zone - a hardware comparison shopping site and Amit Mehta focused on a few profitable affiliate offers and built extensive content sites around those niches.
The one thing they all had in common was focusing on building sites that deliver true value to the visitor, then arbitraging the traffic using PPC, AdSense and direct ad placements.
Other good sessions this day included -
"Getting Editorial Coverage: The Inside Scoop"
Start small, get covered in your local newspaper and move up from there.
Introduce yourself to journalists, establish yourself as an expert in your field and offer free help.
"Social Media Strategies in Affiliate Marketing"
While Google is struggling to monetize on their social media inventory, others like Zac Johnson are making a fortune ($800k in 4 months). Provide true value and the viral effect will take care of the rest.
-
My personal favorite session of the day was "Ask the Expert" where experts in various fields held open discussions in an informal environment. This was a wonderful opportunity for us to network.
Highlights from this session:
WordPress: Always upgrade to the latest version right away, to avoid your blog getting hacked.
PPC: MSN AdCenter traffic (and spend) fluctuates heavily, about 30% on a daily basis.
Global Affiliate Marketing: Think global. Less competition
Widget Marketing: You better be hiring a software development company to create a monetized FaceBook application. The window of opportunity is wide open.
In Summary
If you're into Affiliate Marketing, Internet Marketing, Social Media marketing, whether you're just starting out or trying to learn how super affiliates design systems and processes to break the $100,000/month barrier, you simply cannot afford not to attend Affiliate Summit.
Have clear goals, be sociable and brand yourself with a unique selling point (USP). It can be something as simple as "the evil blogger" (John Chow), "the social media expert" (Neil Patel), "the one-stop-shop" (Software Projects) or "the guy with the yellow shoes" (Rand Fishkin). As long as it helps you stand out above the noise.
The networking and contacts you'll make during Affiliate Summit are absolutely priceless.
Kudos to Shawn Collins and Missy Ward on putting together the best affiliate summit ever!
I had to leave around noon to San Diego, but we had 2 additional members of SoftwareProjects fly-in from Florida for a technology show later this week.
Tip: If you're going to have any meetings at Affiliate Summit, better plan those for day 1 or day 2. By day 3, most folks are exhausted and some fly back in the morning.
To be effective, the SoftwareProjects entourage split to groups and dedicated the day for one-on-one meetings with prospects and potential new partners.
Meetings Galore
Before you head out to any convention like Affiliate Summit, it is very important to have clear goals. Define exactly what it is that you are looking to accomplish.
Good goals are quantifiable ones that you can track as you go along.
For example:
* Meet and introduce myself to affiliate managers from the top 5 affiliate networks.
Our goals were -
(1) Meet with all recognized super affiliates (we prepared a list beforehand) and discuss more ways to work together.
(2) Meet with new potential partners (again we had a list of companies and prescheduled meetings).
(3) "Spy" on what our competition is up to.
Having clear goals helps you maintain focus.
Why did we pick these goals?
It's simple really.
As of this writing, 3 out of 5 attendees to Affiliate Summit use tools and services designed by SoftwareProjects. By this time next year, we'd like to be able to say 100% of Affiliate Summit attendees use our tools. To get there, we're targeting the super affiliates. The idea is to provide an excellent service and help these influencers generate a lot of money so that they communicate the benefits of using SoftwareProjects to their circle of influence.
While it was definitely great getting together with existing clients and meeting new people, the entire SoftwareProjects team was focused on our predefined goals.
By the end of day 3, more than 70% of the checklist was covered.
It was great to meet with super affiliates Amit Mehta, Felix Leshno, Vinny Lingham, Liron Rose, Miles Baker and several others who will remain nameless at this point.
We are excited and look forward to working together with this phenomenal group of professionals.
Also met with several companies that are likely going to form a strategic partnership with SoftwareProjects in the very near future.
Didn't get a chance to have a one-on-one with Zac Johnson, Jeremy Palmer, Paul Bourque, Joel Comm and Anik Singal - we'll hook up in Boston.
Affiliate Summit Sessions
The highlight of the day was undoubtly the "Super Affiliate Strategies that Work" Q&A session by Amit Mehta, Kris Jones, John Chow and Zac Johnson.
Amit Mehta fielded most questions from the audience and recommended a few great tools he uses every day -
* EfficientPPC, brain child of super affiliate Felix Leshno, is the best way to quickly generate tightly focused AdWords campaigns with a single keyword per adgroup.
* WinnerAlert, lets you automate the art of continually improving your ad creatives CTR and conversion rate.
* KeyCompete, lets you spy on your competition and find out what keywords they use.
Each panel member shared their personal story of how they found success online. Zac Johnson created MySpaceNow - a MySpace resources site with free content (that went viral), John Chow created The Tech Zone - a hardware comparison shopping site and Amit Mehta focused on a few profitable affiliate offers and built extensive content sites around those niches.
The one thing they all had in common was focusing on building sites that deliver true value to the visitor, then arbitraging the traffic using PPC, AdSense and direct ad placements.
Other good sessions this day included -
"Getting Editorial Coverage: The Inside Scoop"
Start small, get covered in your local newspaper and move up from there.
Introduce yourself to journalists, establish yourself as an expert in your field and offer free help.
"Social Media Strategies in Affiliate Marketing"
While Google is struggling to monetize on their social media inventory, others like Zac Johnson are making a fortune ($800k in 4 months). Provide true value and the viral effect will take care of the rest.
-
My personal favorite session of the day was "Ask the Expert" where experts in various fields held open discussions in an informal environment. This was a wonderful opportunity for us to network.
Highlights from this session:
WordPress: Always upgrade to the latest version right away, to avoid your blog getting hacked.
PPC: MSN AdCenter traffic (and spend) fluctuates heavily, about 30% on a daily basis.
Global Affiliate Marketing: Think global. Less competition
Widget Marketing: You better be hiring a software development company to create a monetized FaceBook application. The window of opportunity is wide open.
In Summary
If you're into Affiliate Marketing, Internet Marketing, Social Media marketing, whether you're just starting out or trying to learn how super affiliates design systems and processes to break the $100,000/month barrier, you simply cannot afford not to attend Affiliate Summit.
Have clear goals, be sociable and brand yourself with a unique selling point (USP). It can be something as simple as "the evil blogger" (John Chow), "the social media expert" (Neil Patel), "the one-stop-shop" (Software Projects) or "the guy with the yellow shoes" (Rand Fishkin). As long as it helps you stand out above the noise.
The networking and contacts you'll make during Affiliate Summit are absolutely priceless.
Kudos to Shawn Collins and Missy Ward on putting together the best affiliate summit ever!
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