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Marketing Tactics in the Economic DownturnAdrian Singer, 01-08-2009 |
Interesting report released by MarketingSherpa, shows where advertising budgets are going during this Economic Downturn:
Their findings correspond to what we're seeing here at SPI.
More clients are turning to Email Marketing and PPC, giving up on old school marketing, where ROIs are going down and you have no ability to quickly split test, measure, tweak and test again.
Their findings correspond to what we're seeing here at SPI.
More clients are turning to Email Marketing and PPC, giving up on old school marketing, where ROIs are going down and you have no ability to quickly split test, measure, tweak and test again.
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