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Six Tips for Capitalzing on YouTube TrafficTyler Banfield, 05-14-2007 |
In today's Wall Street Journal, there was an article entitled "How to Be a Star in a YouTube World." Although you may not be interested in becoming YouTube's next big star, the tips provided in the article can be used for increasing traffic to your web site. Let's take a look at the six keys of creating a popular YouTube video:
Find a Niche: The great thing about using YouTube to promote a web site is that you already have a niche (the topic of your web site). Because of this, you may be tempted to skip this step altogether. However, you should take some time to look at videos which are related to your web site’s niche to see what's popular and what's not.
Be Professional: You don't need thousands of dollars worth of video equipment to create a video that looks professional. However, you should invest in a quality video camera and editing software. Additionally, make sure that you thoroughly plan out a video before you start shooting it. These simple steps will make your video stand out above other amateur productions.
Consistency is Key: Just like blogging, you need to find a pattern that works for you and your audience. So, if you release ten 3 minute videos that are quite popular, don't turn off your existing audience by creating a 9 minute video. Once you find something that works, stick with it!
Network: Networking is essential for creating a regular viewership. So, be sure to use your account to comment on other videos, add friends and gather your favorite videos. Becoming active on YouTube will make it easier for other members to find their way to your videos.
Beauty Sells: If you didn't realize that sex sells, you are way behind the curve. A perfect example is the 350,000+ views video that has been circulating throughout SEO blogs. Also, remember that it is possible to make a classy, even family friendly video and still capitalize on the fact that viewers enjoy looking at attractive people.
Get in Early: Although YouTube is packed with videos, there are still trends that emerge every week. By monitoring the site, you can see what new fad is popular, and possibly use it to create a video that generates traffic as a result of the latest buzz.
**Although it wasn't mentioned in the article, since you're using YouTube to generate traffic, MAKE SURE your URL is in the video. People won't be able to find your web site if you forget to tell them where it is! Placing your URL in the bottom corner of the video or displaying at the end of the video are two of the most effective times to show it to your audience.
Find a Niche: The great thing about using YouTube to promote a web site is that you already have a niche (the topic of your web site). Because of this, you may be tempted to skip this step altogether. However, you should take some time to look at videos which are related to your web site’s niche to see what's popular and what's not.
Be Professional: You don't need thousands of dollars worth of video equipment to create a video that looks professional. However, you should invest in a quality video camera and editing software. Additionally, make sure that you thoroughly plan out a video before you start shooting it. These simple steps will make your video stand out above other amateur productions.
Consistency is Key: Just like blogging, you need to find a pattern that works for you and your audience. So, if you release ten 3 minute videos that are quite popular, don't turn off your existing audience by creating a 9 minute video. Once you find something that works, stick with it!
Network: Networking is essential for creating a regular viewership. So, be sure to use your account to comment on other videos, add friends and gather your favorite videos. Becoming active on YouTube will make it easier for other members to find their way to your videos.
Beauty Sells: If you didn't realize that sex sells, you are way behind the curve. A perfect example is the 350,000+ views video that has been circulating throughout SEO blogs. Also, remember that it is possible to make a classy, even family friendly video and still capitalize on the fact that viewers enjoy looking at attractive people.
Get in Early: Although YouTube is packed with videos, there are still trends that emerge every week. By monitoring the site, you can see what new fad is popular, and possibly use it to create a video that generates traffic as a result of the latest buzz.
**Although it wasn't mentioned in the article, since you're using YouTube to generate traffic, MAKE SURE your URL is in the video. People won't be able to find your web site if you forget to tell them where it is! Placing your URL in the bottom corner of the video or displaying at the end of the video are two of the most effective times to show it to your audience.
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