Full-service Internet Marketing & Web Development
Thank you Yahoo -- Gabe Elliott, you ROCK! (@yahoo)Mike Peters, 02-27-2009
Quick note to give a Big Thank you to Gabe Elliott at Yahoo Search Marketing Solutions.
Gabe is our dedicated account manager at Yahoo Search, a Content Network expert, ninja PPC account manager and an all-around great guy to work with.
SPI has been working on consolidating a little over 200 client Yahoo Search accounts, into a single master account, as well as utilize Yahoo Search Marketing API for better bid management.
Gabe's attention to detail, relentless proactive follow-ups and API help, has been instrumental to this effort.
We expect to complete the migration process within the next few weeks.
If any of you SEM professionals out there, are still not taking advantage of Yahoo's reach, you're simply missing out!
In our experience, once you narrow down on the right type of traffic, conversion rates with Yahoo are generally higher.