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AdWords Editor 7.0 ReleasedDawn Rossi, December 19, 2008 |
This week Google released AdWords Editor 7.0 for the Windows and Mac.
AdWords Editor allows you to quickly make changes to your PPC account, without having to login to the Adwords website.
New features in this release:
* First page bid estimates
* Integrated Keyword Quality score!
* Keyword Opportunities tool
You can download the new version here
AdWords Editor allows you to quickly make changes to your PPC account, without having to login to the Adwords website.
New features in this release:
* First page bid estimates
* Integrated Keyword Quality score!
* Keyword Opportunities tool
You can download the new version here
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How to 301 Redirect for SEO purposes, maximizing link juice to every pageDawn Rossi, September 19, 2008 |
To maximize your website pages link juice, there are a few simple rules you have to follow:
#1. Avoid session variables in your urls
This is bad: http://www.mydomain.com/?PHPSESSID=1234567
#2. Avoid duplicate content
If you're using clean urls, category pages (WordPress, vBulletin, Joomla) or tags, you will end up with multiple copies of the same content with different urls:
http://www.mydomain.com/showthread.php?id=12345
http://www.mydomain.com/clean_thread_name-t12345.html
http://www.mydomain.com/?id=12345
http://www.mydomain.com/index.php
Where all four versions are pointing to the exact same page.
=
To fix this, you have to "301 redirect" to a single clean version of each page.
301 redirect is the act of telling search engines, your page permanently moved to a new address, keeping all link juice flowing to a single place.
Here's how:
At the top of every display script, fetch the current clean-url for that page and if that doesn't match REQUEST_URI, redirect the user to the clean version:
// For SEO purposes, 301 redirect if url
// is not what it needs to be
{
// Get clean url for this page
$clean_url = GetCleanThreadURL($forumid, $threadid);
$current_url_noparams = $REQUEST_URI;
if (($pos = strpos($current_url_noparams,"?"))!==false)
{
$current_url_noparams = substr($current_url_noparams,0,$pos);
}
// If we have a session ID, or current_no_params doesn't match clean url
if (strpos($REQUEST_URI, "PHPSESSID")!==false ||
Strcasecmp($current_url_noparams, $clean_rul)!=0)
{
// Redirect user to clean url
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: $clean_url");
return;
}
}
#1. Avoid session variables in your urls
This is bad: http://www.mydomain.com/?PHPSESSID=1234567
#2. Avoid duplicate content
If you're using clean urls, category pages (WordPress, vBulletin, Joomla) or tags, you will end up with multiple copies of the same content with different urls:
http://www.mydomain.com/showthread.php?id=12345
http://www.mydomain.com/clean_thread_name-t12345.html
http://www.mydomain.com/?id=12345
http://www.mydomain.com/index.php
Where all four versions are pointing to the exact same page.
=
To fix this, you have to "301 redirect" to a single clean version of each page.
301 redirect is the act of telling search engines, your page permanently moved to a new address, keeping all link juice flowing to a single place.
Here's how:
At the top of every display script, fetch the current clean-url for that page and if that doesn't match REQUEST_URI, redirect the user to the clean version:
// For SEO purposes, 301 redirect if url
// is not what it needs to be
{
// Get clean url for this page
$clean_url = GetCleanThreadURL($forumid, $threadid);
$current_url_noparams = $REQUEST_URI;
if (($pos = strpos($current_url_noparams,"?"))!==false)
{
$current_url_noparams = substr($current_url_noparams,0,$pos);
}
// If we have a session ID, or current_no_params doesn't match clean url
if (strpos($REQUEST_URI, "PHPSESSID")!==false ||
Strcasecmp($current_url_noparams, $clean_rul)!=0)
{
// Redirect user to clean url
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: $clean_url");
return;
}
}
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Affiliate Summit East 2008-Day 3Rhonda W, August 14, 2008 |
Day 3
The last day of the affiliate summit was a little more laid back, as the summit was coming to a close. We took the opportunity to get into the "cashinator" machine and grab some wind blown cash, take some pictures and generally just enjoy some casual networking.
Kyle, Software Projects Sr. Engineer, took some time to pose with yet another set of "booth babes". I think this may have been his favorite part of the summit.
By the end of the day most booth owners were trying to give way the left over promotional props, to avoid taking them back home. The Software Projects team scored some really cool gifts, which I took home and shared with my kids. I am now known as, "the coolest mom ever".
The gifts ranged from T-shirts, light-up pens, coffee cups, fake stacks of money and many other unique props.
A few of the unique giveaways offered at the Affiliate Summit.
Overall, the summit was a great networking event. We will cherish new friendships made and carry away some newfound Affiliate Marketing knowledge. I can't wait to attend the next Affiliate Summit. We at Software Projects are looking forward to speaking with the new contacts we made and helping them grow their business online.
The last day of the affiliate summit was a little more laid back, as the summit was coming to a close. We took the opportunity to get into the "cashinator" machine and grab some wind blown cash, take some pictures and generally just enjoy some casual networking.
Kyle, Software Projects Sr. Engineer, took some time to pose with yet another set of "booth babes". I think this may have been his favorite part of the summit.
By the end of the day most booth owners were trying to give way the left over promotional props, to avoid taking them back home. The Software Projects team scored some really cool gifts, which I took home and shared with my kids. I am now known as, "the coolest mom ever".
The gifts ranged from T-shirts, light-up pens, coffee cups, fake stacks of money and many other unique props.
A few of the unique giveaways offered at the Affiliate Summit.
Overall, the summit was a great networking event. We will cherish new friendships made and carry away some newfound Affiliate Marketing knowledge. I can't wait to attend the next Affiliate Summit. We at Software Projects are looking forward to speaking with the new contacts we made and helping them grow their business online.
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Affiliate Summit East 2008-Day2Rhonda W, August 14, 2008 |
The second day of the Affiliate Summit was the first actual day of the Exhibition. More spacious than the previous day's Meet Market, the Exhibition was an excellent way to meet all the merchants, networks and affiliates.
The Software Projects team made our way around to visit each booth and network with some new friends. Each booth had unique give away promotional props. The NextWeb Media booth was a big hit, as they were giving away grand prizes such as, an IPOD’s and a Wii.
We were in the drawing, but did not take the prize. Kyle, Software Projects Sr. Engineer, enjoyed his prize of posing with the booth model, Sara.
We attended a great presentation given by Super Affiliate, Amit Mehta. Amit did a great job revealing little known secrets and strategies he uses to drive huge volume and generate large revenues through PPC affiliate marketing. The specific focus of his seminar was using PPC to drive traffic to your pages and become a profitable affiliate marketer.
Among the topics discussed were bid optimization, split testing of landing pages and creative's, website value (specifically, how to create a site that will keep Google happy), common pitfalls of those new to affiliate marketing, and even the psychology of Affiliate Marketing. Amit is a great speaker who knows his stuff, and the speech was informative and interesting. Definitely one worth attending.
Afterwards we got a chance to speak with Amit about his apartment hunting adventures, while in Boston.
(Below) Amit presenting his PPC strategies.
The main ‘Affiliate Bash’ was canceled unfortunately, so that night Software Projects hit Boston downtown, to check out some of the night life.
We had the pleasure of going by to see the "original" Cheers.
The Software Projects team made our way around to visit each booth and network with some new friends. Each booth had unique give away promotional props. The NextWeb Media booth was a big hit, as they were giving away grand prizes such as, an IPOD’s and a Wii.
We were in the drawing, but did not take the prize. Kyle, Software Projects Sr. Engineer, enjoyed his prize of posing with the booth model, Sara.
We attended a great presentation given by Super Affiliate, Amit Mehta. Amit did a great job revealing little known secrets and strategies he uses to drive huge volume and generate large revenues through PPC affiliate marketing. The specific focus of his seminar was using PPC to drive traffic to your pages and become a profitable affiliate marketer.
Among the topics discussed were bid optimization, split testing of landing pages and creative's, website value (specifically, how to create a site that will keep Google happy), common pitfalls of those new to affiliate marketing, and even the psychology of Affiliate Marketing. Amit is a great speaker who knows his stuff, and the speech was informative and interesting. Definitely one worth attending.
Afterwards we got a chance to speak with Amit about his apartment hunting adventures, while in Boston.
(Below) Amit presenting his PPC strategies.
The main ‘Affiliate Bash’ was canceled unfortunately, so that night Software Projects hit Boston downtown, to check out some of the night life.
We had the pleasure of going by to see the "original" Cheers.
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Affiliate Summit East 2008-Day 1Rhonda W, August 14, 2008 |
Day 1
The Affiliate Summit East 2008 was held in downtown Boston, at the Seaport Hotel, overlooking the Boston Harbor.
Day one started off with a “Meet Market”. There were about 100 companies that had tables set up all around the room. I had the opportunity to visit most of the tables and spoke to an interesting range of businesses. The turnout for the Meet Market was impressive, so much so that getting around to everyone was a challenge, as it was standing room only all day. We got to meet with great people and get a taste of what was to come for the next 2 days.
(Below) View of the Meet Market.
We enjoyed an interesting presentation from PepperJam, given by Brock Siegel. They offered the best tips and tricks of how to most effectively work with PepperJam merchants. They laid out the nuts-and-bolts of their network. Brock covered background of Pepperjam, upcoming products and unique features of the Pepperjam Network.
Maura gave a quick run-down of the typical account and a how- to of the basics, as well as showcasing various features of the PepperJam network
(Below) Brock giving an awesome presentation of the PepperJam Network.
Later in the evening we attended the Share A Sale party. The party took place aboard a beautiful cruise ship on the Boston Harbor and offered awesome views of the harbor and downtown Boston. The grand list of attendees enjoyed 2 full levels of entertainment, complete with seafood bar, desert bar, cocktail bar, 2 full bands and dance floors. Later in the evening, the brave souls participated in karaoke.
(Below) View from the Share A Sale party boat.
Update: Check out Day 2 and Day 3.
The Affiliate Summit East 2008 was held in downtown Boston, at the Seaport Hotel, overlooking the Boston Harbor.
Day one started off with a “Meet Market”. There were about 100 companies that had tables set up all around the room. I had the opportunity to visit most of the tables and spoke to an interesting range of businesses. The turnout for the Meet Market was impressive, so much so that getting around to everyone was a challenge, as it was standing room only all day. We got to meet with great people and get a taste of what was to come for the next 2 days.
(Below) View of the Meet Market.
We enjoyed an interesting presentation from PepperJam, given by Brock Siegel. They offered the best tips and tricks of how to most effectively work with PepperJam merchants. They laid out the nuts-and-bolts of their network. Brock covered background of Pepperjam, upcoming products and unique features of the Pepperjam Network.
Maura gave a quick run-down of the typical account and a how- to of the basics, as well as showcasing various features of the PepperJam network
(Below) Brock giving an awesome presentation of the PepperJam Network.
Later in the evening we attended the Share A Sale party. The party took place aboard a beautiful cruise ship on the Boston Harbor and offered awesome views of the harbor and downtown Boston. The grand list of attendees enjoyed 2 full levels of entertainment, complete with seafood bar, desert bar, cocktail bar, 2 full bands and dance floors. Later in the evening, the brave souls participated in karaoke.
(Below) View from the Share A Sale party boat.
Update: Check out Day 2 and Day 3.
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How to: Automatically send your Blog Posts to TwitterDawn Rossi, August 11, 2008 |
If you have a blog and a twitter account, you should link the two together so that whenever you publish a new post, it will immediately show up on twitter.
In social networks, quantity is often more important than quality.
I'm not saying quality is not important, but don't sweat yourself with every single post having to be 100% perfect.
As long as you have decent quality posts, one of the easiest way to get more followers / subscribers / visitors, is to syndicate your content across as many channels as possible.
To automatically update your twitter account whenever you publish a new blog post, follow these three steps:
1. Go to OpenID and create a new account
2. Go to twitterfeed.com and create a new account
3. Login to your new twitterfeed account, enter your blog rss feed and twitter username/password
That's it.
Every single post will now instantly syndicate to your twitter account. It's free and the entire process takes less than two minutes to setup.
In social networks, quantity is often more important than quality.
I'm not saying quality is not important, but don't sweat yourself with every single post having to be 100% perfect.
As long as you have decent quality posts, one of the easiest way to get more followers / subscribers / visitors, is to syndicate your content across as many channels as possible.
To automatically update your twitter account whenever you publish a new blog post, follow these three steps:
1. Go to OpenID and create a new account
2. Go to twitterfeed.com and create a new account
3. Login to your new twitterfeed account, enter your blog rss feed and twitter username/password
That's it.
Every single post will now instantly syndicate to your twitter account. It's free and the entire process takes less than two minutes to setup.
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